By Marvin V. Zelkowitz
This is often quantity seventy eight of Advances in desktops. This sequence, which all started ebook in 1960, is the oldest regularly released anthology that chronicles the ever- altering details know-how box. In those volumes we post from five to 7 chapters, 3 times in keeping with yr, that hide the newest alterations to the layout, improvement, use and implications of desktop expertise on society this day.
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Extra info for Advances in Computers: Improving the Web (Volume 78)
6] R. Malaga, The value of search engine optimization: an action research project at a new e-commerce site, J. Electron. Comm. Organ. 5 (3) (2007) 68–82.  R. Malaga, Worst practices in search engine optimization, Commun. ACM 51 (12) (2008) 147–150. S. Raisinghani, Future trends in search engines, J. Electron. Comm. Organ. 3 (3) (2005) i–vii.  J. Zhang, A. Dimitroff, The impact of metadata implementation on webpage visibility in search engine results (Part II), Inform. Process. Manage. 41 (2005) 691–715.
Such bias has been termed ‘‘indexical bias’’ (bias in the selection of items) and has been detected in major search engines such as Google, Yahoo, and AltaVista . Mowshowitz and Kawaguchi  concluded from their study that the only realistic way to counter the adverse effects of search engine bias is to use a number of alternative search engines. 2 Metasearching. Instead of relying on one search engine, metasearching uses a number of search engines for Internet searching and has been shown to be a highly effective method of resource discovery and collection on the Web.
At the low end of the penalty range, Google might simply discount or remove paid links when determining a site’s PR. Sites that sell links may lose their ability to flow PR to other sites. Finally, Google can ban repeat or egregious violators from its index. Of course, the companies that sell links have attempted to develop techniques aimed at fooling Google. For example, some companies now sell links that appear within the text of a site. These links appear natural to Google. In addition, some companies specialize in placing full site or product reviews.